Intrinsic Value of Boeing Company Research Paper

Intrinsic Value of Boeing Company - Research Paper Example It is the chief leader in innovation and aerospace products and services. The demands of the customers made the company continue to expand its products and services such as development, design, support, sales and manufacture of commercial jetliners, satellites, military aircraft, missile defense, launch systems and services and human space flight (Intrinsic Value of Boeing Company, 2010). The company expanded to include in their services the creation of new and more proficient commercial airplanes. They included to integrate military platforms and defense systems and create advanced technology resolutions (Boeing in Brief, 2011). The company operates in Chicago with more than 165,000 employees across the United States and other countries (Boeing in Brief, 2011). Most of their employees are college degree holders, with those advanced degrees in technical and business fields thus making the company one of the most diverse in terms of talent and capabilities word wide. Boeing has been categorized into two business units namely, Boeing Commercial Airplanes and Boeing Defense, Space and Security (Boeing in Brief, 2011). Boeing Capital Corporation provides for the financial solutions of the two business units (Boeing in Brief, 2011). ... The direct competitors of Boeing are the following companies: European Aeronautic Defense and Space Company, Lockheed Martin Corporation and Northrop Grumman Corporation. Lockheed Martin Corporation or LMT has a market capital of 24.40B, while Northrop Grumman Corporation has 15.28B (Direct Competitor Comparison, n.d.). Boeing and ABC Activity-Based Costing or ABC is a â€Å"method of attributing costs to products based on first assigning costs of resources to activities and then costs of activities to products† (Activity-Based Costing and Quality Management, n.d., p. 453). This method is one of the foremost developments in product costing. As stated in Chapter 8 of Activity-Based Costing and Quality Management, this method is considered as more accurate but requires more time and expense. A research study was conducted to Boeing Commercial Airplane Group (BCAG) in Wichita Division in 1999 to 2000. Paduano, Harris, and Gershenfeld (2000) believed that the Activity-Based Costin g method is worth the study due to its great interest on Boeing’s lean practices involving cost of production and services. With this study, the researchers wanted to find out the effects of using the ABC method and its benefit to the company bearing in mind that ABC management will lead to a more accurate allocation of company’s charges and improvement on costs. According to Paduano, Harris, and Gershenfeld (2000), motivation for the application of ABC rooted from the fact that the method recognizes the true costs which will help the leaders or managers in decision making such as in manufacturing. This method also helps the managers truly understand that in making their critical choices, they

John Galliano Fashion Marketing Research Paper Example | Topics and Well Written Essays - 1000 words

John Galliano Fashion Marketing - Research Paper Example The essay "John Galliano Fashion Marketing" concerns the fashion marketing and John Galliano. An enormous society stun anticipated Galliano, as he was uprooted from his more vibrant previous surroundings. His family prided itself gigantically on appearance and each time he went out as a tyke, Galliano was a perfect turn out. The gauges of dressing emerge when he contrasted himself and his even more careless English classmates, made him emerge and taught him significant principles of dress, which he might oblige sometime down the road. Notwithstanding, he was not viewed as a remarkable person. It was not until Galliano arrived at outline school and was around individuals more like him that he started to thrive. When Galliano had moved from City and East London College, he enlisted at Central Saint Martin's, where he made an amazing effect. His graduation accumulation, titled 'Les Incroyables,' made splendid by his sentimental pizzazz and ingenuity, gained tremendous approbation. In fa ct, his entire line was speedily gobbled up into the window of Browns boutique. Galliano left Central Saint Martin's in 1983 with a top of the line degree and a solid stockpile of discriminating the approval. In 1984, more approbation that is basic took after. His brave reinvention of sentimental subjects and sensitive, eminently custom-made articles of clothing were his trademarks. In 1987, he accepted the 'British Designer of the Year' honor. Notwithstanding, discriminating performance was not matched.

Jetsmart Engineering Parts Management System

Jetsmart Engineering Parts Management System Jetsmart Engineering parts management system Q: What were the main factors that played a major role in the flop of the $40 million project? This report was commissioned to examine the failure of an IT project called Jetsmart at Qantas airlines. The project initially costed $40 million but miserably failed to stand up to its expectations. We interrogated the potential reasons of the failure with the help of information and data available online. Methods of analyzing included questioning the scope of the project, identification of key stake holders and difficulties in communication due to complex IT structure at Qantas. Most of the IT projects by Qantas faced failures even though they have invested millions of dollars on IT. These failures had a huge impact on Qantas but that didnt stop them from investing in IT. Qantas began its long haul modernization plan simply after the organizations IT framework had turned out to be perplexing and awkward. This evident lack of common sense put the whole overhaul program, including its individual venture segments, at expanded hazard. The purpose of the project Jetsmart was to provide assistance to the engineers in the repairing of aircrafts. But it actually increased their workload and they completely refused to use the system. One of the major reason was that engineers (eventual users) were not engaged in the development phase of the project. They had no say in this until project was actually implemented. They lacked proper training and knowledge regarding the usage of the new software. Besides this, unstructured top level management was another factor which played a vital role in projects failure. It lacks proper communication ability with the mechanics and engineers. Only if there was flexibility within the communication channel, this project might have been cancelled in the initial stages. This could have saved Qantas a lot of time and not to mention $40 million. Qantas Airways is the banner transporter aircraft of Australia and its biggest carrier by armada estimate, universal flights and global goals. It is the third most seasoned carrier on the planet, after KLM and Avianca having been established in November 1920. It started worldwide traveler flights in May 1935. As of March 2014, Qantas had a 65% share of the Australian residential market and conveyed 14.9% of all travelers going all through Australia. It additionally works different auxiliary aircrafts to local focuses and on some trunk courses inside Australia under the QantasLink standard. Its backup Jetconnect gives benefits amongst Australia and New Zealand, flying under the Qantas mark. Qantas likewise possesses Jetstar Airways, a minimal effort carrier that works both universal administrations from Australia and local administrations inside Australia and New Zealand; and holds stakes in various other Jetstar-marked aircrafts. In February, 2008, Qantas scratched off Jetsmart, a $40 million engineering parts IT system. Inability to draw in the specialists who might be the possible clients of the framework into the prerequisites and configuration forms brought about a framework that the users esteemed to be unusable once it was propelled. After only a couple of years in operation (amid which time some staff declined to utilize it and unions undermined mechanical activity), the framework was dumped and another framework was presented. In this report we will examine the significance of IT in Qantas carriers and research the potential explanations behind the disappointment of such ventures. In spite of the fact that contributing a great many dollars on IT (roughly $430.98 million AUD on yearly premise since 2005), a large portion of the ventures did by Qantas were brought about to disappointment. The effect of these disappointments was cataclysmic for Qantas Group, however despite everything they have faith in putting resources into IT.   Main focus will be on the engineering parts management system JetSmart. What were the main factors that played a major role in the flop of the $40 million project? And how those factors could have been avoided if the project was to be successful? The Qantas Groups long term vision is to achieve the status of worlds best premium airline as well as best low fare carriers. As indicated by the financial review report, Qantas are concentrating on five basic objectives keeping in mind the end goal to accomplish this. These objectives are safety is our first priority, right aircraft right routes, customer service excellence, operational efficiency and two strong complementary brands. IT has helped the flight business flourish. In todays aggressive world IT and Business methodologies ought to be firmly adjusted to make progress particularly in the carrier business. At Qantas it is trusted that the IT systems determine the business methodologies. Safety is Our First Priority: To accomplish worlds best well-being hones so as to give clients sentiment security IT finds flyers who may posture danger to others in flight utilizing database frameworks. Utilization of amazing scanners for examining of things can likewise uncover things that could be of potential danger to different flyers. Right Aircrafts Right Routes: Fleet restoration with better navigational framework, giving ideal courses to flyers. Online flight booking uncovers ideal courses. Realizing that you are in the right flight by legitimate filtering of tickets by means of the scanners before loading onto the flight. Customer Service Excellence: Qantas views fabulous client benefit as the foundation of the business. IT conveys Qantas administrations nearer to the client. It permits 24 hours a day and 365 days consistently benefit, for instance online flight booking framework. It helps data in a flash be accessible for the clients. IT additionally catches client inputs by means of sites or portable appointments which help to additionally enhance services. Operational Efficiency: Significant IT anticipates are in progress to help expand profitability at Qantas. Private email administrations and groupware help in better joint effort between offices, representatives, clients and providers at Qantas. IT helps rushing the improvement of more open and inventive societies that can prompt to Operational Efficiency. Two Strong Complementary Brands: For Qantas and Jetstar to be the best premium and low charge brands, online pursuit of various carriers flight times and tolls can help Qantas contend. Because of the quick extension of the Airline Industry and the focused way of charges and flight bargains, interest in IT is vital as it can prompt to development which will give Qantas driving edge. Qantas had made a substantial investment in venture Jetsmart in mid-2004, which was viewed as a vital initial phase in the organizations interest in new data innovation frameworks to drive its support, repair and upgrade operations. The Jetsmart framework was an interval stage to hold together Qantas current frameworks until they settled on a substitution framework. Consequently Jetsmart will in time be eliminated and the new framework will supplant it. In February, 2008, Qantas drop Jetsmart, a management framework usage that cost them $40 million. Issues with the venture backpedal to no less than 2004, when the union entered a debate with Qantas, asserting the product pointlessly expanded its individuals workload. It obliged engineers to do extra information section and bookkeeping work. Around then, the union exhorted mechanics utilized at Qantas to not help with the execution. Australian Licensed Aircraft Engineers Association government secretary Steve Purvinas said support specialists discovered Jetsmart unusable. Mr Purvinas faulted the issues with Jetsmart for Qantas administration, which he said was not doing whats needed to elevate experienced engineers to senior administrative parts. Purvinas clarified the product was inadequately outlined and hard to utilize, and that engineers didnt get adequate training. Management is not qualified to determine what the software needs. Jetsmart was a white elephant that didnt work. When you have an airplane holding 400 passengers that needs repair, you fix the plane, not play with software, said Mr. Purvinas. (Qantas to Axe 40 Million IT System) Qantas Engineering executive general manager David Cox admitted there were problems with the Jetsmart system. Mr Cox said During the development phase some issues arose with the system, training and the management of change. It became obvious that the IT structure at Qantas is complex. There was again huge loss of revenue and another major IT project failure which again cost loss of shares and investors pulling plug on investments. Attitude towards the engineers that resulted to strike gave the management bad reputation. Media embarrassment for Qantas continued as they had no faith in their engineers and began outsourcing maintenance, repair and overhaul operations. (Qantas Why Do Projects Fail?) There were many causes regarding the scope and implementation of the project. Conflict between stakeholders and lack of change managements vision led to the disastrous failure of the whole project. Failed to identify key stakeholders Qantas should have identify the people and groups that were important to the success or failure of the project. In case of Qantas, upper tier and middle tier should have had continuous communications with the engineering department and considered them a key stake holder for the success of the Jetsmart. Qantas considered only the management department which wasnt a viable alternative to the important of the engineering sector. (Impact of It on Airlines Sector Qantas Group Management Essay) In the process, Qantas should have analyzed and documented relevant information with respect to both the management and engineering sector of their interests, interdependencies, influence, involvement, and potential impact on the success of the project. Lack of stakeholder engagement Stake holder engagement was another issue in the process of the implementation of Jet Smart. There should have been emphasis on continuous communications with stake holders regarding their expectations and needs throughout the project life cycle. This would have helped the company establish the dos and donts of the implementation of the new management system. Change management failure Monitoring of the overall project holder relationship and plan for engaging stakeholders was completely absent in throughout the project implementation. The engineers who were supposed to be the eventual users of the software had no proper knowledge of the system. They were lacking the training on how to effectively and efficiently use the new software. This could have been avoided and couldve eventually led to a possible success of the project. Proper engagement should have been constructed between the management and engineering department as a smooth engagement between two important stakeholders would have contributed to proper resolving of grieve and resentment with the new management system. Complex structure Qantas Group has an unstructured administration that needs correspondence capacity and does not comprehend IT issues. A decentralization of the venture administration and building divisions are imperative so as to expand time and productivity of tasks. Additionally all departmental administrators, financial specialists, extend directors and worker agents should be incorporated into system arranging gatherings to enhance correspondence and to share views. To conclude Qantas has been pretty much out of luck when it comes to undergoing IT projects. Jetsmart was an utter failure of the Qantas group and cost them loss in revenue and reputation. The inability to engage stakeholders (engineers) in the initial stages of the project was one of the factors of project failure. Strong union tides led to the unacceptability of the new software among engineers and mechanics. The scope of the project was to increase the performance of the system and to be more time efficient. Jetsmart But it failed to do so as this scope was not aligned with interests of stakeholders. Eventually the project was dumped by Qantas in 2008. We trust Qantas is balanced for progressing IT disappointment: complex specialized foundation, obsolete legacy frameworks, authority that doesnt comprehend fundamental IT issues, union issues, and a recorded example of disappointment join to paint a questionable future. Its fascinating to take note of the organizations IT consumptions expanded 8% in the second 50% of 2006 and 26% in a similar period for 2007. Now Qanats has replaced the old Jetsmart management system with project Marlin and hopes it will reduce maintenance and repair cost. Lets see what future holds for this new venture. References    Impact of It on Airlines Sector Qantas Group Management Essay. UKEssays. N.p., 2006. Web. 18 Feb. 2017. Krigsman, Michael. Qantas Airways: A Perfect Storm for IT Failure? | Zdnet. ZDNet. N.p., 2017. Web. 16 Feb. 2017. Qantas Why Do Projects Fail? Calleam.com. N.p., 2017. Web. 19 Feb. 2017. Qantas to Axe 40 Million IT System. The Australian. N.p., 2017. Web. 16 Feb. 2017.

Themes Presented In Far From The Madding Crowd Essay -- English Litera

Themes Presented In Far From The Madding Crowd Thomas Hardy was born on 2nd June 1840 in Higher Bockampton, Dorset. His father was a builder and mason and his mother a former servant was a well read intelligent woman with a strong personality. Hardy was impressionable from a young age and as a country boy was surrounded by the traditional aspects of rural life with it's superstitions, folk lore, culture and past times. In 1856 Hardy worked with an architect and continued his studies under the guidance of a parish rector. This friendship has been thought to affect to the tone of "Far From The Madding Crowd". The book was published in 1874 and is one of his most well-known novels. His unique style is never more apparent in this novel with the focus on relationships in a rural community. In this essay I will be discussing the power of love as it is portrayed in "Far From The Madding Crowd". I will be discussing different aspects of love and themes which affect the key theme love in the novel. These themes include character and developement, atmosphere, language and authorial intrusions. From the start of the novel it is noted that Bathsheba is a very vain and unconventional character. Right from the start while on horseback she proved this. "A small swing looking glass was disclosed, in which she proceeded to survey herself attentively. She parted her lips and smiled". It is questioned that Bathsheba's vanity is uncurable and at the end of it all, is it still uncured? She stands out from the world around her because it is ruled by men but she is in charge of the community around her. Bathsheba's love life follows a circular pattern and by the endd she loses strength and stamina and eventually ends up mar... ... of love and the main characters lives revolve around it. Hardy uses many different devices to show the power of love which I have used to show the power of love. Hardy uses peoples characters through the novel to show their feelings and reactions brought on by love. He uses atmosphere throughout the novel to potray the mood and set the scene to help show love in it's different aspects. Hardy uses language also throughout the novel to reflect both the times and the feelings of characters. Hardy also uses authorial intrusions to give opinions of characters through the story. All these topics help show the importance and power of love in "Far From The Madding Crowd". The story takes place in rural part of England at the end of 19th century. Beautiful country and good description of many people peacefully living there are great background for a love story.

Lamm

Lam discusses the issues in our healthcare. We are starting to see a â€Å"brave new world of healthcare†, one where we need to set new standards and obligations. â€Å"We shall have to balance quality of life with quantity of life, costs and benefits, preventive medicine versus curative medicine†. Lam believes that there are two major flaws In and an equal number are undesired and second being the high cost of healthcare. He strongly encourages making healthcare more accessible.He repeats ever and over how the largest flaw Is our lack of access. The problem with having everyone able to access healthcare Is that the costs would Increase. We want everyone to have healthcare, but we are not willing to pay for it. He also discusses how we must now look at the needs of the entire population. We need to limit the use of certain resources of one individual in order to have enough for the whole population. I agree with Lam that our healthcare system is changing and we do need to better accommodate our lives in order to make it work.I believe that we should have universal care, but with that like Lam states with his new values â€Å"personal responsibility. With this responsibility one should take responsibility of their bodies. If there were universal healthcare one should eat healthy and exercise daily in order to stay well and keep costs down. Another issue that needs to be addressed is limitations of resources. Resources are limited, they should not just be used for one individual. There is the rest of the population that need those resources as well.

Environmental Determinism Related to Ancient Greece, Rome and Medieval Times Essay

Environmental determinism essentially means where you live has a direct correlation with how you live. Countries that need to focus on hunting and gathering cannot focus on other aspects of their society like military power, religion, technology and education. Geographic luck is another factor of environmental determinism. Geographic luck means that people have strong advantages to their lives because of where they currently live. Environmental determinism allowed countries to grow their military power and allowed them to enhance their weaponry, which was shown during the Peloponnesian War, the Punic Wars and the Viking Invasions. During the period of Ancient Greece, the Peloponnesian War showed military changes because of environmental determinism. After the Persian War, the Persian Empire was very weak (â€Å"Peloponnesian War. â€Å"). The Athenians saw this as a great opportunity to attack and take control of some very important land. Some of the land that they wanted to capture was called the Fertile Crescent and was very rich with many resources such as very rich soil which is opportune for growing crops, as well as large rivers of water for drinking (â€Å"Fertile Crescent. â€Å"). The Athenians were able to attack the Fertile Crescent because of environmental determinism. The land the Athenians were on allowed them to create a strong civilization early, which allowed them to grow their military power, which in turn also allowed them to defeat the Persians in the Persian War. Environmental determinism also allowed the Athenians focus on upgrading their navy to a high enough level that they could travel the long distance of attacking the weakened Persian Empire. Environmental determinism also factored into the primary reason the Peloponnesian War started. When the city states divided up between the Delian League and the Athenians, and the Peloponnesian League and the Spartans, in the agreement it stated that each side was to not get involved with the opposite sides affairs and the Athenians ignored that rule because of environmental determinism (â€Å"Peloponnesian War. â€Å"). Corcyra and Corinth were in a small war of their own and it was a Peloponnesian League matter, however, Corcyra had a large navy and Athens was afraid of Corinth taking this navy because they were a part of the Peloponnesian League, while Corcyra was still undecided on which side it was on. Environmental determinism factors into this because Corinth was powerful enough because of their developed civilization to make Athens worried, and Corcyra had a powerful enough navy that Athens was willing to start a war with the Peloponnesian League to start a war. At the beginning of the war, environmental determinism seriously affected the Athenians. Pericles, the most important general in Athens, decided at the beginning of the war to take a defensive strategy by keeping the army within the Athenian walls (â€Å"Peloponnesian War. â€Å"). He thought this would wear the Spartan army out to the point where they would retreat. The main problem with this strategy was that all of the Athenians crops were located outside of the Athenian wall. Athens still had a secret trade route which allowed them to eat, however they could not sell their crops and they had to keep buying crops so they were rapidly losing a large amount of money. The plan also backfired a second time, because the Athenians were hit with a plague which killed a third of their people in 3 years, including Pericles. Environmental determinism is shown because the crops had to grow there because the soil within the city was not rich enough and the Athenians could not grow crops outside the other side of the Athenian walls, because they were located right on the coast of the Aegean Sea (â€Å"Ancient Greece Map. â€Å"). Athens was hit by the plague before the Spartans because of environmental determinism as well. They are closer to where the plague started, which was in Ethiopia, where it then moved through Rome and the Persian Empire. In the next phase of the war, environmental determinism influenced the decisions of Athens and Sparta. One of the new leaders of the Athenian war party, Cleon wanted to be much more physical than Pericles was, and he saw his opportunity in Italy (â€Å"Peloponnesian War. â€Å"). The city state of Syracuse in Sicily was allied with Sparta and when they attacked a tribe called the Leontini, Cleon chose to help fight back. He chose to fight against Syracuse for the reason that he wanted to weaken the Spartans because their grain supply came from Syracuse. The Spartans used Cleon’s over-aggressiveness against him, by setting up a Spartan colony named Heraclea right near Athens. This forced Athens to make a decision of sending its troops to Syracuse and getting attacked in Athens, or not attacking Syracuse altogether. This goes back to environmental determinism again, because generals such as Brasidas of Sparta was able to come up with this plan, because the Spartans had a growing and strong enough colony that they did not need to focus on hunting and gathering and could focus on military matters. Focusing on military matters helped the Spartans again when the Athenians attacked the city state Boetia. This was important for the Athenians, because Boetia was a short distance away from them and did not want to get attacked, as well as they needed morale boost because they were losing the war, however the Spartans outsmarted them. When the Athenians were attacking and the fight seemed to be over, Boetia brought out their two hidden lines of cavalrymen and encircled the Athenians, and then routed them. In the final stage of the war, the Athenians were finally finished off because of environmental determinism. The Athenians sent 130 ships in one final effort to attack in Sicily (â€Å"Peloponnesian War. ). Because of environmental determinism however, the Syracusians were able to upgrade their navy with a new piece of equipment, which rammed the ships and damaged them on water, which made them not mobile and sink. In this battle the Athenians lost twenty thousand people, and that was enough for the Persians to get involved in the war and ally with Sparta. Environmental determinism takes a big part in this move, because the Persian army was now attacking from the east, while the Spartans were attacking from the west and the Athenians were conquered. Because of where Athens was situated, they could not even flee from the incoming attacks, because they were surrounded by the Persians coming over the water, and the Spartans coming by land. In conclusion, the Spartans were successful in defeating the Athenians by outsmarting them with new tactics that were studied and by defeating them with a stronger army, which they were able to create because of environmental determinism. Environmental determinism influenced other parts of history too, as shown in Punic Wars in the period of Ancient Rome. During the three Punic Wars fought by Rome and Carthage, Rome was successful because of military power and strategies they could develop because of environmental determinism. Before the Punic Wars started, Carthage extremely wealthy and was the most technologically advanced city in the region, as well as having the strongest naval power (â€Å"Punic Wars. â€Å"). Rome was very powerful as well with the biggest land army in the region. These two countries were allowed to become this advanced and this powerful because of environmental determinism. Both cities were so well developed and had such a strong way of life that they could focus on expanding their empires instead of worrying about if they were going to survive. In 264, there was a dispute in Sicily and both Rome and Carthage got involved and that was the beginning of the Punic Wars. Because of Carthage’s large navy, they were able to win many battles on water, however the Roman fleet were able to break their naval superiority, with allowed them to take Sicily as their own, making it their first overseas province. Carthage and Rome went to war over Sicily because of the land. The Sicilian land was very rich with its soil and natural resources, as well as having many wealthy cities and many major ports for trading. It was also located right between the capitals of Carthage and Rome. Rome and Carthage also wanted to go to war because of where they were located. Both cities were located on either side of the Mediterranean (â€Å"Ancient Rome Map. â€Å"). By defeating the other power there, Carthage or Rome could become the main power in the Mediterranean which would allow them to trade and make themselves even more powerful. So, because of environmental determinism and greed, the Punic Wars had begun. In the second Punic War, environmental determinism would urge Carthage to attack the Roman Empire once again. In 237 B. C, Carthage established a new base of influence in Spain under the powerful general Hamilicar Barca (â€Å"Punic Wars. â€Å"). After his death, his son Hannibal took command of the forces in Spain, and in 221 B. C, Hannibal took these forces and marched his army across the Ebro River into Saguntum. This was an important gesture, because Saguntum was under Roman protection which showed that Hannibal wanted to continue war against the Roman Empire. Carthage, using its ninety thousand infantry, killed as many as fifty thousand Roman soldiers, destroyed the Italian countryside and recaptured Sicily, but since the Romans have such a large infantry, this was not a large enough causality to faze them as they fought back. Rome pushed back and took all of Italy, as well as Carthage’s ties in Spain and North Africa. Environmental determinism played a role in many factors in this part of the Punic Wars. Firstly, the Roman Empire was able to bounce back so easily after losing fifty thousand troops because their population was so large and was still growing. This has to do with the fact that the land the Romans were on was very rich in resources and could maintain a large amount of people living there. Secondly, Carthage used a maneuver where they destroyed the Italian countryside. This was a smart move by the Carthaginians, because it stopped the Romans from getting some of their food supplies, as well as them losing a large sum of money, and the Carthaginians were able to do this maneuver before the Romans could stop them because they are located closer to the countryside than Rome is. In the third and final of the Punic Wars, the Romans used environmental determinism against Carthage to capture the Carthaginian power, money and land. Before the war started, Rome and Carthage had signed an agreement that they could not attack Rome or anyone else without consulting Rome, or else war would start again (â€Å"Punic Wars. â€Å"). This treaty was broken by Carthage, when they chose to attack Numidia, who was allied with Rome. Carthage was fending off the Roman army until the young general of Rome Scipio the Younger used environmental determinism to defeat Carthage. Rome launched a forceful attack on the harbour side of Carthage, and pushed the enemy troops towards their citadel. Carthage then surrendered after seven days and the Romans succeeded in destroying Carthage. This was important, because Rome destroyed a city that no one could defeat for 700 years, and the Romans were not done there as they later moved east and gained Macedonia. Environmental determinism allowed Rome to attack from both sides of Carthage and surround them, because Carthage was located right next to the Mediterranean Sea. The Roman Empire succeeded in becoming the main power in the Mediterranean because of military techniques, a strong army, and advantages of positioning because of environmental determinism. During Viking Invasions in the Medieval Times, the Vikings and Europe would experience cases in which environmental determinism aided them as well. During the Viking Invasions, the Vikings disrupted and benefitted many European countries because of environmental determinism. The Vikings began their raids in 789 A. D when Norwegian ships attacked Portland, located in the British Iles (â€Å"Medieval Maritime Culture. ). The Vikings then continued to raid Europe including Spain, France, Constantinople and England and find parts of Russia, Greenland, Norway and Canada. This is important because it shows how powerful and influential the Vikings were in Medieval Times, by finding new land and establishing it as a major trade centre, and converting whole countries to different religions as shown when they converted Greenland and Iceland to Christianity in 1000. Environmental determinism is shown in why the Vikings began to raid. The Vikings began to raid partially because of the terrible weather conditions that they were subject to in Scandinavia, as well as a lack of agriculture which led many Vikings to sail south in search of land. Because Scandinavia was farther away from the equator, this made the weather colder, which also allowed for fewer crops to grow. This was the main premise on which the Vikings began to head south. Environmental determinism also allowed the Vikings to have a large army which allowed them to attack many places with a high degree of effectiveness. The Vikings were able to sail in fleets of many hundreds of ships filled with 100 people each, because of environmental determinism. The Vikings developed themselves into a powerful people in Scandinavia which allowed them to focus on strengthening their people instead of keeping their population or army at the same level. This is much like what happened in the Peloponnesian Wars and the Punic Wars. The Vikings were also able to attack strong countries so well because of their advanced technology. The Vikings developed a ship called a â€Å"longship†, which was very fast and very agile (â€Å"Viking Timeline. â€Å"). They used these boats to travel quickly, allowing them to attack more people at a faster rate and gain more land. This along with their strong navigation system called â€Å"celestial navigation†. This was important because it allowed them to find land and capture it efficiently. The Vikings were able to invent these powerful and innovative ships and means of travel because of environmental determinism. The Vikings were a very civilized culture that were very strategic and very smart because of their way of life. Their way of life was so enhanced because of environmental determinism. The Vikings could not grow as many crops as countries that were closer to the equator, so they had to adjust to their surroundings accordingly (â€Å"Viking Timeline. â€Å"). For example, the Vikings of York were very close to a river, so they consumed a large quantity of freshwater fish. Around the year 1000, the Vikings used their innovative ways to develop a square rigged sailboat that they called the â€Å"knaar†. The knaar was used as a merchant ship that the Vikings used to form and trade with their colonies in the Orkney Islands, Shetland Islands, Faroe Islands, Iceland and Greenland. This was important because this allowed them to solve one of the problems that is caused by environmental determinism. The colonies the Vikings had were so far apart that it would take long periods of time to trade between them, or they would not trade at all, so the Vikings made the knaar to help solve this problem. This showed once again that the Vikings were ground-breaking with new technology during the Medieval Times. This technology along with their large military power allowed them to attack larger armies and successfully defeat them. The Vikings used environmental determinism as a reason to claim new land as their own by attacking and using their large armies, innovative weaponry, and navigation. They also solved their problem that environmental determinism caused by making their colonies too far away by adapting and creating new technology. In conclusion, in all three cases the main factors of the reasoning or victories of the winning sides were because of environmental determinism. Whether it was the Spartans defeating the Athenians because of new militaristic techniques combined with their strong army, Rome using Carthage’s positioning against them to conquer the Mediterranean, or the Vikings successfully defeating armies much bigger than theirs in Europe using new technology; environmental determinism was the main factor in success.